Digital printing has been on the rise since the 1990s. The special advantage of digital printing lies above all in the fact that no printing plates have to be produced to transfer the inks. Digital printing is therefore a type of Non Impact Printing (NIP). This functionality, compared with other printing methods, removes the need for the sometimes costly and laborious plate production and set-up.
For small print runs, therefore, digital printing is very cost effective. And other fast printing methods, such as screen and offset printing, can no longer compete with this method in terms of speed, as digital printing machines are becoming faster and faster.